You are reading this article because you are sending out emails but the recipients are saying that they are not receiving them or they are going into their spam folder.
When you send an email to someone, the email traverses across the internet through multiple points (sometimes 20+) and ends up in the email system of the reciepient.
If the reciepients email server does spam filtering or is having load issues, then there is a distinct possibility that your email could be affected and either go to their spam folders, get lost ion their system or simply bounce.
Below is a trouble shooting process you should follow when you encounter any of the following situations.
- email was not received by the recipient
- email went to the recipients spam folder on their server
- email went to the recipients spam folder on their email client (like outlook/mac mail/thunderbird etc)
- email bounced (ie you received a message back saying that your email could not be delivered)
From our side, we can only control the outcome of ITEM A when the email bounces, the rest of the process falls to the recipient of the email because once a message leaves our server, the rest of the delivery process falls on the destination sever where we have no control at all, so in all cases the recipient will need to do something to let your emails through.
There is also the human aspect whereby a person will tell you the email was in their spam folder, but in fact they simply ignored the email and easy to put blame on the email server.